Torrent pharma launches #BeShelCal strong campaign for increasing Calcium intake awareness in India.
The pharma company’s new campaign #BeShelcalStrong addresses dietary calcium deficiency and the resultant health disorders widely prevalent today India-wide release, 14th February 2023: One of India’s leading pharma brands, Torrent Pharmaceuticals Ltd, recently unveiled its first-ever 12-week-long campaign across TV and digital. With this new campaign #BeShelcalStrong, the pharma giant announces the entry of its brand Shelcal 500 – a market leader and the no. 1 doctor-recommended calcium supplement$ – as an over-the-counter (OTC) calcium supplement brand. The ever-rising consumer empowerment, demand for relatable storytelling and expectation of engagement has necessitated creating multi-channel marketing campaigns. Nowadays, consumer healthcare marketers understand…